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Mayday for Insurance and Financial Services
Mar 17,2014
According to Wikipedia, "mayday" is an emergency procedure word used internationally as a distress signal in voice procedure radio communications. It derives from the French expression "venezm'aider", meaning "come tohelp me." Most recently, the term...
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The New Price of Attracting and Retaining Insurance Customers
Feb 18,2014
The insurance industry is facing a massive evolutionary shift driven by competition and changes in consumer preferences. The competitive battle is easy to see, as insurers delve out billions in advertising and marketing expenditures in an effort to a...
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Emerging Insurance Practices: Cloud Computing
Jan 15,2014
The insurance industry is continuously looking for the simplest, most efficient method of providing consumers with the best service, while at the same time trying to reduce overall operating expenses. While insurance providers explore the right optio...
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Understanding Today's Customer: How Data Mining Can Help Insurers Increase Customer Satisfaction
Jul 16,2013
Imagine a customer calling their insurance provider and reaching a representative that has never spoken with them and is unfamiliar with the customer's claims history or company policies. That doesn't sound like a good experience. Now imagine after a...
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The Importance of the Omnichannel in Financial Services
Apr 25,2013
Technology has and will continue to be a key enabler across every product delivery channel within the financial services sector. You simply need to explore some of the newer bank branches, available applications within app stores or investigate onlin...
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Customer Loyalty is the Ultimate Goal, Not Just Satisfaction
Jan 31,2013
Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent.  While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalt...
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Satisfied Customers Aren't Necessarily Loyal Customers
Dec 04,2012
Retention Trumps Satisfaction For about a decade, JD Power and Associates has been asking consumers to rate their satisfaction with insurance companies on a simple scale of 1-5. This summer, a study of the auto insurance industry found satisfaction, ...
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