Salesforce is cutting more than 1,000 jobs while simultaneously hiring employees to support its growing AI business, according to a Bloomberg report. Affected workers will have the opportunity to apply for other positions within the company, but it remains unclear which divisions will see the largest reductions. Salesforce has not yet commented on the job cuts.

The customer relationship management software giant had over 72,000 employees as of early 2024. CEO Marc Benioff previously announced that Salesforce had secured more than 1,000 paid deals for its AI-driven platform, Agentforce. The latest layoffs follow previous reductions, including 700 jobs cut in early 2024 and another 300 later in the year.

The job cuts highlight the company's shift towards artificial intelligence, as it seeks to capitalise on growing demand for AI-powered tools. Despite the reductions, Salesforce continues to invest in AI products and expand its workforce in areas aligned with its future growth strategy.