UNCTAD has launched a digital tool 'The Wheel of Purpose' that provides knowledge on its activities within the framework of sustainable development goals (SDGs). The tool is a result of collaboration between UNCTAD and SAP and allows users to take online quizzes to test their knowledge on UNCTAD's work with regard to SDGs. It aims to humanise and explain the different approaches to sustainability and is an example of partnership between the public and private sectors.