The Indian government has recently unveiled updated guidelines for AI developers. Released on 15 March, by the Ministry of Electronics and Information Technology (MeitY), these new regulations grant developers the freedom to release generative AI models without the previous requirement of seeking government approval beforehand. This move not only empowers developers but also underscores the government's emphasis on self-regulation and proactive measures to navigate the complexities of AI technology.

At the core of these updated guidelines is the directive for developers to label the output of their AI models, particularly content susceptible to misuse, such as deepfakes. By ensuring proper labelling of unreliable AI-generated content, including deepfakes, the government aims to enhance transparency and reliability in the deployment of AI technology.

The response from developers has been positive, welcoming the opportunity for innovation while ensuring responsible AI development. Industry experts, including Sharath Srinivasamurthy from IDC, commend the government's progressive stance, acknowledging the need for flexible regulations to balance technological advancement and risk mitigation.