AI-driven food company Starday has secured$11 million in Series A funding to support the development and retail expansion of its innovative food brands.
The round was led by Slow Ventures and Equal Ventures, with an additional$3 million credit facility from Silicon Valley Bank. Starday's total funding now stands at$20 million.
Founded by Chaz Flexman, Lena Kwak, and Lily Burtis, Starday uses AI to identify market gaps and quickly create new food products that cater to evolving consumer preferences.
Its latest offerings, including allergen-free snacks like Habeya Sweet Potato Crackers and All Day chickpea protein crunch, are already available in major United States grocery chains such as Kroger and Hannaford.
With plans to launch 14 new products across its four brands, the company is aiming to redefine the pace and precision of food innovation.
CEO Flexman says the funding will help Starday partner with more retailers and food brands to fill gaps in the market, accelerating the launch of targeted products in fast-growing categories. Backers believe Starday's data-led model gives it a structural edge in a traditionally slow-moving industry.