By the end of this year, the number of mobile-connected devices will exceed the number of people on earth. As mobile device exponentially grows around the globe, the Internet of Everything (IoE) is driving even more relevant connections -reaching people and processes in new and unique ways.

Service providers are seeking new ways to accommodate the surge in mobile data traffic, smart portable devices and things coming onto their networks. As mobile devices proliferate, so do the opportunities to strengthen relationships with customers by delivering a superior subscriber experience.

Based on predictions in Cisco's latest VNI Global Mobile Data Traffic Forecast, we know that we are just scratching at the surface of what's possible in terms of creating new mobile customer experiences and revenue. Take a look at a few key growth predictions for next five years:

• By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita
• Mobile network connection speeds will increase 7-fold
• Two-thirds of the world's mobile data traffic will be video

Based on these predictions and the explosion of mobile data traffic traversing networks, service providers need topay attention to mobility. The question is no longer "Can service providers make money from Wi-Fi?" Rather, it is "Where should they focus their efforts, and when should they deploy?"

It's clear that the future of monetizing mobile networks will depend on how well service providers respond to the increasing demand for pervasive video and faster speeds by leveraging a network built with mobility in mind.

Everywhere, Anytime Video

The explosion of mobile video is opening the door wide open for service providers to provide new dynamic and real-time opportunities for their customers. Video is not only compelling, research shows it urges viewers to act. According to Invodo, 92 percent of mobile video viewers share videos with others. In addition, Cisco VNI reveals that iOS and Android users consumed over 800MB per month of data under tiered pricing in the last quarter of 2012, with the lion's share of data, 45% for smartphone and 50% for Tablet, went towards going toward video viewing.

With this increase in more engaged viewers means more data to analyze and create insights vis-