Salesforce has announced a$1 billion investment in Singapore over the next five years to drive the adoption of its AI agent development platform, Agentforce.

The initiative aims to address labour shortages and enhance productivity by integrating autonomous AI agents into the workforce.

The investment follows similar moves by the company, including a$500 million commitment in Saudi Arabia and Argentina to expand AI and cloud services.

Singapore has been a key market for Salesforce, with its AI Research hub established in the country in 2019. The company's local clients include Singapore Airlines, Grab, and FairPrice Group.

As part of the expansion, Salesforce has signed an agreement with Singapore Airlines to integrate Agentforce and other AI-driven solutions into its customer service operations.

The company continues to focus on AI innovation while restructuring its workforce, aligning itself with other tech giants investing in Southeast Asia's digital future.