Mark Cuban, the tech entrepreneur and investor, spoke at the SXSW conference, where he highlighted the importance of AI for small businesses. He stressed that while AI can be a valuable tool, it should never be seen as the ultimate answer to business success. Cuban explained that AI can help entrepreneurs by making it easier to start and grow businesses, answering questions, and aiding in tasks like research, emails, and sales calls. However, he cautioned against over-relying on AI.

Cuban encouraged entrepreneurs to spend time learning about AI, pointing out how much easier it is to start a business today compared to the past, thanks to the availability of AI tools and internet access. He acknowledged that AI can make mistakes and isn't perfect, but noted that human experts can also be wrong. In creative fields, Cuban argued that while AI can help with certain tasks like video creation, it's not a substitute for human creativity, especially when it comes to things like writing scripts or generating quality art.

The tech mogul highlighted that AI should amplify human skills, not replace them. He warned that those who neglect to use AI might find themselves at a disadvantage, as competitors who utilise AI will have the edge.