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The lawsuit claims that the algorithm used in its "Buy Box" feature steers shoppers towards higher-priced items, while obscuring lower-priced options with faster delivery times. The complaint argues that this practice is deceptive, as it prioritizes Amazon's profits over consumer satisfaction.
The proposed class action has been filed by two California residents. This case is distinct from other litigations concerning the "Buy Box" as it focuses on the harm caused to consumers by deceptive practices, rather than antitrust violations or harm to sellers. Specific evidence in support of the claim is yet to be presented. Amazon has declined to comment thus far.
Source: Reuters
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