OpenAI is set to air its first-ever television advert during the upcoming Super Bowl, marking its entry into commercial advertising. The Wall Street Journal reported that the AI company will join other major tech firms in leveraging the massive Super Bowl audience to promote its brand. Google previously used the event to highlight its AI capabilities.

The Super Bowl is one of the most sought-after advertising platforms, with high costs reflecting its enormous reach. A 30-second slot for the 2025 game has sold for up to$8 million, an increase from$7 million last year.

The 2024 Super Bowl attracted an estimated 210 million viewers, and this year's event will take place in New Orleans on 9 February at the Caesars Superdome.

OpenAI has seen rapid growth since launching ChatGPT in 2022, reaching over 300 million weekly active users. The company is in talks to raise up to$40 billion at a$300 billion valuation and recently appointed Kate Rouch as its first chief marketing officer. Microsoft holds a significant stake in the AI firm.