How would you define 'digital'?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without?

I am often asked 'what is digital'? ... 'is it just our website, or broader than that?' ... 'what exactly do you mean?'

So, I asked around to find out the word-on-the-street around 'digital'.  I was impressed with how many different, nuanced, and insightful answers I was given on the definition - I had to put it all together into a video in order to capture the rich and diverse viewpoints.  In the video, you can learn what others think 'digital' is, as well as how we define it.

Watch thevideoto see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you'd add a different perspective.