US Surgeon General Vivek Murthy has called for a warning label on social media apps to highlight the harm these platforms can cause young people, particularly adolescents. In a New York Times op-ed, Murthy emphasised that while a warning label alone won't make social media safe, it can raise awareness and influence behaviour, similar to tobacco warning labels. The proposal requires legislative approval from Congress. Social media platforms like Facebook, Instagram, TikTok, and Snapchat have faced longstanding criticism for their negative impact on youth, including shortened attention spans, negative body image, and vulnerability to online predators and bullies.

Murthy's proposal comes amid increasing efforts by youth advocates and lawmakers to protect children from social media's harmful effects. US senators grilled CEOs of major social media companies, accusing them of failing to protect young users from dangers such as sexual predators. States are also taking action; New York recently passed legislation requiring parental consent for users under 18 to access 'addictive' algorithmic content, and Florida has banned children under 14 from social media platforms while requiring parental consent for 14- and 15-year-olds.

Despite these growing concerns and legislative efforts, major social media companies have not publicly responded to Murthy's call for warning labels. The push for such labels is part of broader initiatives to mitigate the mental health risks associated with social media use among adolescents, aiming to reduce issues like anxiety and depression linked to these platforms.