Too often, enterprises spend significant sums on application development, deployment and planning, only to see a small fraction of users actually use the application. And convincing users to adopt newly released features? Even harder.

Traditionally, enterprises focus on improving application adoption through a combination of documentation, in-person training and post-deployment support. However, these methods are either expensive or produce only temporary results. Documentation shifts attention away from the application and quickly becomes out of date. In-person training produces an initial surge in adoption, but users forget, and continuous training is costly. A support operation requires a significant resource commitment, and enterprises would much rather address user experience issues upstream.

At Cisco, our team has seen how contextual, personalized and just-in-time guidance provided within the application reduces the need for these expensive methods, leads to higher ROI for in-house applications, and produces better renewal rates for customer-facing applications.

This is why we are thrilled to announce our investment in Whatfix, a fast-growing SaaS company that is taking an automated approach to improving adoption.

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