Samsung showcased its commitment to AI amidst internal challenges in South Korea, where workers are on an indefinite strike. Despite these issues, the tech giant presented AI integration across its consumer electronics at a Paris event, aiming to reinforce its global smartphone sales leadership.

At the presentation, Samsung executives focused on the deployment of AI applications, including Galaxy AI featured in their flagship S24 smartphone. They also announced plans to extend AI capabilities across all consumer products, from headphones to smartwatches and even connected rings.

TM Roh, head of Samsung's mobile unit, highlighted their accelerated progress, aiming to bring Galaxy AI to 200 million devices by year-end, double their initial target. Samsung has invested heavily in AI, with more than a billion dollars allocated to its mobile unit alone.

Despite these advancements, analysts note AI's current role in smartphones remains more about showcasing innovation than being a decisive factor in consumer choice. Samsung's strategy includes focusing on premium markets with AI-driven innovations like their sixth-generation folding phones and health-related products, such as the Galaxy Ring set to launch later this month.