Mukesh Ambani's Reliance Jio has struck a deal with Elon Musk's SpaceX to bring Starlink satellite internet services to India, marking a surprising turn after months of rivalry over spectrum allocation.

Under the agreement, Jio will stock Starlink equipment in its retail stores, giving the US company direct access to thousands of outlets across the country.

Move like this one comes after New Delhi sided with Musk's preferred method of spectrum allocation, despite Ambani's earlier concerns that Starlink could dominate India's telecom sector.

The deal follows a similar partnership between Starlink and Bharti Airtel, India's second-largest telecom provider, both of which depend on government approval for operations to begin. While Airtel's shares dipped slightly after the Jio announcement, Reliance Industries saw a marginal rise in trading.

Starlink, which has been awaiting licenses since 2022 due to national security concerns, is using the agreement as a low-cost entry into India's fast-growing satellite internet market, expected to reach$1.9 billion by 2030.

For Musk, the stakes in India go beyond Starlink, as he recently secured a deal to open Tesla's first showroom in the country.

However, high tariffs on imported electric vehicles remain a challenge. Meanwhile, Jio and SpaceX are also exploring other areas of cooperation, while Jio continues its own satellite broadband plans with Luxembourg-based SES.

Despite past disputes, the partnership signals a shift from competition to collaboration in India's evolving telecom landscape.