OpenAI is gearing up to unveil its AI-powered search product, intensifying its rivalry with Google in the realm of search technology. The announcement, slated for Monday, comes amidst reports of OpenAI's efforts to challenge Google's dominance and compete with emerging players like Perplexity in the AI search space. While OpenAI has remained tight-lipped about the development, industry insiders anticipate a big step in the AI search landscape.

The timing of the announcement, just ahead of Google's annual I/O conference, suggests OpenAI's strategic positioning to capture attention in the tech world. Building on its flagship ChatGPT product, the new search offering promises to revolutionise information retrieval by leveraging AI to extract direct information from the web, complete with citations.

Why does it matter?

Despite ChatGPT's initial success, OpenAI has faced challenges sustaining user growth and relevance during the chatbot's evolution. The retirement of ChatGPT plugins in April indicates the company's engagement to refine its offerings and adapt to user needs.

As OpenAI aims to expand its reach and enhance its product capabilities, the launch of its AI search product marks a breakthrough in its quest to redefine information access and reshape the future of AI-driven technologies.