Could the recent password-sharing crackdown backfire for Netflix? The company has been publicly committed to start charging account holders for each user they share their password with outside of their household.
According to a report by market research group Kantar, Netflix lost over one million users in Spain alone after launching its password-sharing crackdown there. The crackdown doesn't do away with password sharing altogether; it lets users share an account with other households for an extra fee.
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Netflix customers in Spain started seeing an added fee to their accounts in February, when they were charged an additional