Meta Platforms, Facebook's parent company, is in talks to integrate its generative AI model into Apple's newly announced AI system for iPhones. The integration comes as Apple plans to incorporate technology from various AI companies into its devices. There are also reports that Apple is considering a partnership with Google, its long-time search partner.

Additionally, Apple is exploring partnerships with other AI companies, including in regions like China, where OpenAI's ChatGPT is banned. AI startup Anthropic has been discussing bringing its generative AI to Apple Intelligence with Apple. Though Meta and Anthropic have not commented, and Apple has not responded to requests for comment, these talks, if successful, could significantly expand the reach of these AI technologies.

The financial details of these potential deals remain unclear, but they could involve AI companies selling premium subscriptions through Apple Intelligence. AI search startup Perplexity is also discussing with Apple the incorporation of its generative AI technology. Apple recently announced its AI strategy, aiming to integrate the new Apple Intelligence technology across its apps, including Siri, and differentiate itself from competitors by emphasising privacy.