Google is set to transform its Search engine into a more advanced AI-driven assistant, CEO Sundar Pichai revealed during an earnings call. The company's ongoing AI evolution began with controversial "AI overviews" and is now expanding to include new capabilities developed by its research division, DeepMind. Google's goal is to allow Search to browse the web, analyse information, and deliver direct answers, reducing reliance on traditional search results.

Among the upcoming innovations is Project Astra, a multimodal AI system capable of interpreting live video and responding to real-time questions. Another key development is Gemini Deep Research, an AI agent designed to generate in-depth reports, effectively automating research tasks that users previously conducted themselves. Additionally, Project Mariner could enable AI to interact with websites on behalf of users, potentially reshaping how people navigate the internet.

The shift towards AI-powered Search has sparked debate, particularly among businesses that depend on Google's traffic and advertising. Google's first attempt at AI integration resulted in embarrassing errors, such as incorrect and bizarre search responses. Despite initial setbacks, the company is pushing ahead, believing AI-enhanced Search will redefine how people find and interact with information online.