General Motors has appointed Barak Turovsky as its first chief AI officer, signalling a stronger focus on AI integration across its business.

Turovsky, a former AI leader at Cisco and Google, will report to Dave Richardson, GM's senior vice president of software and services engineering. His team will work on expanding AI capabilities within GM's vehicle lineup and broader operations.

GM has already implemented AI for tasks such as selecting locations for EV chargers, streamlining vehicle order processes, and optimising manufacturing.

Richardson stated that AI is central to the company's strategy for electric, internal combustion, and autonomous vehicles, with Turovsky's expertise expected to accelerate these efforts.

The hiring comes as GM continues to build its software-focused leadership team, having recently promoted former Apple executives to key positions. AI is set to play a crucial role in enhancing customer experience, improving operations, and driving innovation in the automaker's future technologies.