We can no longer debate the reality of digital disruption and its impact on each of us in all we do, at work, at home and at play. Today's challenge is to embrace the connected world and address security on a comprehensive continuum to ensure its optimum impact. To do this, we must look at every touchpoint of connectivity and consider the who, what, when, where and why within this continuum.

At Cisco, the continuum is our value chain-the end-to-end solution lifecycle for products (tangible or intangible) and services.   At every stage of the value chain, from design and planning to the product or service's end-of-life, security must be at the forefront. Not just security, but pervasive security. That is, the right security in the right place at the right time.

There's never been a better time todesign, deploy and monitor pervasive security throughout the value chain's complex interconnections to ensure our products and services deliver on our promise to our customers.

How is Cisco addressing pervasive security in our value chain? We are intertwining security technology, physical security and logical or operational security in the right parts of the value chain to drive a higher degree of protection. Applying this layered approach allows us to focus on the third party members of that end-to-end lifecycle to identify core exposures and threats.

Watch this video to learn more about the importance of driving pervasive securityTogether.

Togetherwith our customers and partners wecansecurely embrace the potential of digital disruption.