When a product does exactly what it promises and more, it can develop almost a cult following. Think iPhone, 3 Series, red soles. You almost don't need the company brand to know what I'm talking about.
OK, so maybe the Cisco SX10 doesn't quite stir the same emotions as a sleek BMW or a pair of Christian Louboutin shoes. But I can tell you that people are buying into the promise we made when we launched this entry-level video conferencing solution: "High quality, simplicity, and affordability come together to create a practical and powerful business class solution for video ubiquity -all at about the price of a PC."
Over the past 18 months since we launched the SX10, customers have validated our product positioning with their wallets and their feedback. But we know we've hit a home run when some of our toughest critics also agree. Take for example, the recent independent review from Wainhouse Research:"Evaluation of the Cisco TelePresence SX10 Quick Set Group Conferencing System."It is testament to the strength of our design and engineering teams that the review aligns with our product promise.
I've pulled out some of the report's key findings against the SX10 positioning, which not-surprisingly, is also what we've been hearing from customers.
Excerpts from the Wainhouse report:
So if you are in search of a great, entry-level video solution and you haven't experienced the SX10 for yourself, you have nothing to lose. The SX10 has been validated enough to just about remove all the guesswork. Give it a try and let me know how you do.