Apple

Last year'siPhone 14 series has reached the second half of its product life cycle. How do we know? Apple just unveiled a new color for its less ambitious but still populariPhone 14andiPhone 14 Plus models. This time around, it's in yellow. 

Also:iPhone 14 models compared: Which one should you buy?

The company presented the new iPhone color in a Tuesday morning press release, where it also announced its Spring collection of iPhone cases and Apple Watch bands. From the image we're seeing below, the yellow has a warm, golden tone that's not as jarring to look at as one would expect from a yellow-colored phone. It's a perfect middle ground between the iPhone XR's "yellow" and the iPhone 11's.

Apple

This isn't the first time Apple has introduced a new color during the maturity phase of its latest iPhone. It did just that a year ago with the iPhone 13 series, tempting potential buyers with Green and Alpine Green finishes, and the year before with a purple iPhone 12. The new colors don't imply any internal changes to the iPhone per se, they're purely for cosmetics and...options.

To recap, theiPhone 14 and iPhone 14 Plus models come with 6.1-inch and 6.7-inch Super Retina XDR displays, respectfully, dual camera systems at the rear with a new Photonic Engine, up to 26 hours of video playback, Emergency SOS via satellite, and Apple's A15 Bionic chip.

Read the iPhone 14 Plus review: All-day battery life for less

Apple says the new color will be available starting on Friday, March 10, for the$799 iPhone 14 and $899 iPhone 14 Plus , but not for the more expensive iPhone 14 Pro and iPhone 14 Pro Max. That's fine by us because, from what we've seen, the standard models are exactly as good as they need to be and the ones that we'd recommend to most people

Apple

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• Unlock the best new features in iPhone 15, iOS 17, and Apple Watch with these tips
• iOS 17: The most impactful new iPhone features are also the ones you'll notice the least
• New iPhone 15 models compared: iPhone 15 vs. Plus vs. Pro vs. Pro Max
• One subtle (but important) reason to buy the iPhone 15 Pro instead of the iPhone 14 Pro