Ever heard that when you've told someone what device you just bought?  Or perhaps "You've already upgraded, does everything still work?"  As more devices hit the market, they bring with them new platforms and operating systems. Add video delivery into the mix, and the terrain becomes even harder to navigate.  But it also brings a huge opportunity; the opportunity to be first with your video and entertainment service.

What does being first really mean?  It means that you are the first to offer apps that are compatible with new channels to market. It means continuing to give your customers the content they love when, and how they want it, no matter which platform they use.  It means ensuring that when they unbox that new device, yours is one of the first apps or services they use.  Being first helps you strengthen customer loyalty and engagement from day one, whilst, of course, ensuring that you continue to provide a quality service on established and legacy platforms.

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At CES 2016, we'll be showing how you can support a huge range of devices and platforms using our Infinite Video service. Putting DevOps for Video into action, we'll show you how you can rapidly deliver a broad range of high quality services from the cloud with a consistent user experience.

Thanks to our scale, our partner relationships, and our experience, we can develop solutions that will work on new platforms even before they are released to the market. That way, our customers can continue to monetize their content and services irrespective of the device their consumers are using.  By providing this capability to our customers as a service, we free them up to focus on managing their business, not their technology.

So if you're a content provider, a rights owner, or service provider, visit us at CES 2016. We'll demonstrate how our customers are monetizing on great content and services, no matter what device or network their consumers use. And you'll see how Cisco is putting its customers first... in more ways than one!

To find out more, follow us on Twitter @CiscoSP360.