AI and emerging innovation use cases are ushering a technology revolution that is transforming how businesses operate at breathtaking pace. With Gen AI projected to be a$159 billion market for the channel ecosystem by 2028 according to Canalys, the opportunity for partners to grow and innovate has never been greater. As organizations race to modernize their data centers in support of increasing AI workload demands, Cisco and our partners are well equipped to capture this dynamic opportunity with our new AI-Ready Data Center Marketing Velocity Central campaign. 

Specialize in AI-Ready Infrastructure

According to the Cisco 2024 AI Readiness Index, 98% of IT leaders feel an increased urgency to deploy AI-powered technologies. This urgency presents a massive partner revenue opportunity. By offering optimized IT operations, cross-domain AI correlation, and enhanced security measures, partners can help our collective customers navigate this new environment and achieve AI readiness faster.

How can partners set themselves apart from the competition? Get certified.

Cisco's technology roadmap and comprehensive AI strategy supports partners in pursuing new business opportunities and delivering higher value solutions. By earning the AI-Ready Infrastructure Specialization, partners can continue to position as experts in delivering cutting-edge Cisco AI-Ready Data Center solutions enhanced with market-leading Cisco AI Defense and Data Center security.

AI-Ready Marketing Velocity Campaign: Your Gateway to Success

We are empowering partners to leverage Cisco's innovative technologies, unmatched flexibility, and ecosystem partnerships to help customers transform their data centers and power AI workloads. Cisco's AI-Ready Data Center Marketing Velocity Central campaign arms partners with the tools, resources, and insights to help customers achieve their outcomes.

Here's how to get started:

1. Explore Comprehensive Resources: Familiarize yourself with our campaign kit, which includes shareable content, creative assets, and customer targeting strategies tailored to grow your business with Cisco.
2. Educate Yourself on the Market Opportunity: Watch ourMarketing Velocity Learning videowhich offers a high-level exploration of the AI market opportunity, why only Cisco offers a unified portfolio approach combining networking, compute, security, and observability, and how Cisco's AI-Ready Data Center solutions can help customers securely deploy AI.
3. Leverage Cisco's Expertise: Understand how our full-stack solutions like Cisco AI PODs and Cisco Nexus Hyperfabric are designed to meet the needs of AI workloads at any scale.
4. Engage Your Audience: Target IT leaders, AI practitioners, and line of business leaders with tailored messaging that highlights the transformative power of Cisco's AI-ready solutions. Use our customizable emails and social media posts to drive engagement and capture your share of the market.
5. Equip Your Sales Teams: Distribute sales enablement materials to your teams, ensuring they are prepared for discovery calls and sales presentations. Cisco provides the support needed to address technical questions, showcase customer success stories, and close deals.
6. Track and Optimize: Monitor campaign performance and adjust tactics as necessary. Cisco provides the tools to ensure your campaign is effective and your business is reaping the rewards of the AI revolution.

By partnering together and participating in the AI-Ready Data Center Marketing Velocity campaigns, you are not just embracing the future of AI-you are actively shaping it. Together, we can help customers accelerate their AI initiatives, maximize agility, and build digital resilience.

For more information and to get started with the campaign, visit the Cisco Marketing Velocity Central page.

Let's go!

Cassie Roach

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