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How GDPR Can Lead to Better Personalized Marketing
Jul 09,2018
As marketers, we've come a long way in becoming data-driven experts when it comes to creating more engaging personalized marketing experiences. GDPR is making us think more critically about how we leverage data, maintain customers' trust, ensure comp...
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Closing the Skills Gap -Partners, We Have Your Back
Jun 19,2018
Today we face many challenges as a society, whether it be cultural conflicts, fighting to save the environment or being involved with a non-profit that supports a cause you care about. One area that has a place in my heart is reaching students around...
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Enabling All Cisco Partners to Market Collaboration Like Never Before
Jun 13,2018
A few weeks ago, we were in Barcelona at our Marketing Velocity event with more than 200 of our partner marketers. We focused on connecting partners with resources they can take advantage of now, educating them on what the future holds for marketing,...
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Marketing for a New Era -Marketing Velocity Barcelona 2018
Jun 01,2018
I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our pa...
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The Network. Intuitive. What it Means for Marketers.
Jul 26,2017
News flash. We had some big news recently. You've probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly learning, adapting, and protecting. One that evolves with business demands. That's great...
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And the award goes to... meet the 7 Marketing Velocity Innovators of 2017
Apr 28,2017
This year's Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campa...
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Growing at the Speed of Marketing Velocity
Apr 17,2017
The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I'm excited is an understatement. This is our 10thyear conducting this invitation-only event that challenges and educates our partners about how they think abo...
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Care. Where it's needed most.
Apr 05,2017
True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was cle...
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Are You Taking Full Advantage of Digital Marketing Opportunities?
Dec 07,2016
You've heard me say it. You've heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some o...
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Reach Digital Natives by Blending Sales and Marketing
Oct 18,2016
NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers' needs in today's digital world. Everything moves faster. Everyone is connected. Your custome...
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Don't Just Sell Security; Sell Trust
Jun 29,2016
One of your customers' top priorities IS securing their network. By now you're more than versed with the pitfalls of security vulnerabilities and you're using that knowledge every day to educate your customers. Have you seen how focused we are on sec...
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There's never been a better time to change the world together. #NeverBetter
May 03,2016
Today we unveiled thenew Cisco brand campaign.Don't blink,because in an instant you might miss our bold, evolutionary change. For more than a decade we've shown that we're more than a networking company. But now it's time to show what that really mea...
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