Salesforce has chosen London for its first AI centre, where experts, developers, and customers will collaborate on innovation and skill development. The US cloud software company, which is hosting its annual London World Tour event, announced last year a$4 billion investment in the UK over five years, focusing on AI innovation.

Zahra Bahrololoumi, CEO of Salesforce UK and Ireland, highlighted customer enthusiasm for AI's benefits while noting caution about potential risks. She emphasised the importance of trust in AI adoption, citing Salesforce's Einstein technology's 'Trust Layer' that protects customer data.

Moreover, Salesforce's dedication to responsible AI goes beyond data security. Bahrololoumi emphasises the company's commitment to making AI a force for good. Their message to customers and partners is clear as they are deeply committed to collaborating closely to ensure that the transformative technology of AI brings about positive impacts.