"Bankers' hours" started disappearing with the advent of ATMs in the 1970s and 1980s. Today, online and mobile access has made the transactional side of banking a 24/7, anytime, any place proposition. And that's just the beginning. Innovative financial institutions and startups are also bringing disruptive new business models to deliver higher value bankinginteractions, such as financial advice and wealth management. The drive to the branch has been replaced by the drive to digital.

How can financial institutions stay ahead of this wave of disruption? I hope you'll join me @pdjameson on the upcoming#CiscoChat to tackle that question nextTuesday, November 3rd at 1:00 PM EST / 10:00 AM PST. Together, we'll consider such questions as:

• In an age of commoditized transactions, how can banks differentiate themselves?
• Where should banks focus as they seek to evolve their current business models?
• What kinds of on-demand services do customers want?
• What's the key to winning wallet share of the digital customer?

I'm particularly happy to be joined in this live discussion by banking futurist Chris Skinner (@Chris_Skinner). As chairman of the Financial Services Club, the number one networking group for senior executives in financial services in Europe, Chris brings a unique global perspective to digital transformation in banking.

Recent research by the Global Center for Digital Business Transformation revealed that approximately one in four of today's top 10 financial services incumbents could be displaced by digital disruption in the next five years. This digital displacement threatens more than just market position-it threatens some companies' very existence. Forty-five percent of financial services executives surveyed believe that digital disruption "somewhat" or "significantly" increases their risk of going out of business altogether.

Yet traditional financial services firms are reacting to the threat too slowly-or not at all. One-third of financial institutions either do not acknowledge the risk of digital disruption, or have not addressed it sufficiently. Forty-one percent are taking a "wait and see" approach, in hopes of emulating successful competitors. Only twenty seven percent have a plan and are willing to disrupt themselves in order to compete.

Join the live conversation on Twitter here nextTuesday, November 3rd, at 1:00 PM EST / 10:00 AM PSTto discuss what forward-thinking financial services firms are doing to turn digital disruption into digital transformation. Whether you want to join in the chat or just listen, it promises to be a lively and informative hour. Follow#CiscoFSI and don't miss it.