Meta has officially introduced its AI chatbot, powered by Llama 3, to all users in India following comprehensive testing during the country's general elections. Initially trialled on WhatsApp, Instagram, Messenger, and Facebook since April, the chatbot is now fully accessible through the search bars in these apps and the Meta.AI website. Despite supporting only English, its functionalities are on par with other major AI services like ChatGPT and Google's Gemini, including tasks such as suggesting recipes, planning workouts, writing emails, summarising text, recommending Instagram Reels, and answering questions about Facebook posts.

The launch aims to capitalise on India's vast user base, notably the 500 million WhatsApp users, by embedding the chatbot deeper into the user experience. However, some limitations have been observed, such as the chatbot's inability to fully understand the context of group conversations, except in direct mentions or replies. Moreover, while it cannot be disabled, users can choose not to interact with it during searches.

Despite its capabilities, Meta AI has faced criticisms for biases in its image generation, often depicting Indian men with turbans and producing images of traditional Indian houses, which Meta has acknowledged and aims to address through ongoing updates. The launch coincides with Google releasing its Gemini app in India, which, unlike Meta's chatbot, supports multiple local languages, potentially giving Google a competitive advantage in the linguistically diverse Indian market.

Why does it matter?

In summary, Meta's rollout of its English-only AI chatbot in India is a strategic effort to leverage its extensive user base by offering robust functionalities similar to established competitors. While it faces initial limitations and biases, Meta is actively working on improvements. The concurrent release of Google's Gemini app sets up a competitive landscape, underscoring the dynamic and evolving nature of AI services in India.