Managers and company executives have different opinions on the talent they need to hire to get the job done -and it's making the skills gap even worse.

A UK survey comprising 5,000 knowledge workers, 750 hiring managers and 400 senior decision makers by consultancy AND Digital found that people at different levels of seniority within companies have "substantially different" ideas about what skills are most needed.

This is causing significant challenges when it comes to closing talent gaps, and a mismatch "between what hiring managers know to be right and what their organizations choose to invest in".

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The survey found that 22% of businesses report that a lack of digital skills has negatively impacted business growth by making it more difficult to hit targets, or through the loss of key customers and business opportunities.

AND Digital estimates that some