Location-based analytics, application performance management, and network automation are a few of the technical capabilities that serve as a springboard for digitally savvy retailers to be extraordinary.

But what is it about these capabilities that differentiates one retailer from another? Leveraging insights from ecommerce platforms, curbside locations, and suppliers in order to provide smarter and safer options for customers is definitely part of it. Proactively monitoring energy usage and data security, and engaging an evolving workforce are also contributing factors. And of course, transparency about sustainability efforts and philanthropic practices are playing a larger role in consumers' retailer preferences. But truly, what I believe underpins all these opportunities and helps retailers stand apart, is agility.

Cisco's focus for retail is not just about equipping retailers to adapt at any scale. Our focus is to help retailersthriveand remain agile, while creating better business for suppliers, associates and customers. And what better time to share this message than at the National Retail Federation, NRF 2021.

Starting January 12th, retailers across the globe will gather for NRF virtually and explore the art of what's possible under the NRF 2021 theme: Forward Together. It is by working and partnering together that we will enable the innovative future of retail. The way that Cisco has been partnering with retailers to reach new levels of agility is the crux of what we're excited to share at the event! Here's what you need todoand what you need toknowregarding Cisco at NRF 2021:

 Register for NRF. Explore our microsite for the latest info. *NOTE for retailers, make sure you register by Jan 6^thand save$200 for full conference passes. Expo-only passes are free for retail organizations.

Attend our three Big Idea Sessions on the NRF virtual platform.

• Delight Your Customers with Experiences They Can Count On, featuring PVH Corp.  Tues Jan 12th, 1-1:30 PM EST

• Keeping Your In-Store Experience Safe while Maximizing Customer Engagement, featuring partner Purple. Thurs Jan 14th, 1-1:30PM EST

• Create Meaningful Community Impact with Connected Retail Operations, featuring The Co-operative Group. Tues Jan 19th, 1-1:30PM EST

Attend one of our Big Ideas Sessions and be automatically entered to win one of 30 YETI mugs; attend all three for a shot at a YETI soft-side cooler! Valid for US residents only.

Visit our virtual booth.

Check out our new thought leadership pieces, demo videos, analyst paper, solution guides and more. Also, schedule a meeting with our subject matter experts and executives via the virtual platform.

We look forward to seeing you there!