Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
Every year, Edison Research and Triton Digital release The Infinite Dial, which is the longest-running survey of digital media consumer behavior in the United States. The report focuses on how and where Americans are consuming media. It suggests patterns and summarizes our social media usage. Last year, the Infinite Dial prompted BIG headlines when it revealed that for the first time in the history of social media, usage and consumption were down, not up.
This year
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