OpenAI has imposed temporary rate limits on image generation using its latest GPT-4o model after an online surge in Studio Ghibli-inspired images strained its servers.

The move follows the company's decision to restrict free users from generating images with the new model due to overwhelming demand. OpenAI's CEO, Sam Altman, said the rapid increase in image requests was pushing the company's server capacity, joking that it could be 'melting' GPUs.

The restrictions are aimed at optimising system efficiency, with OpenAI working on fine-tuning performance. While some ChatGPT users may experience denied requests, Altman assured that the limitations should be lifted soon.

What if Studio Ghibli directed Lord of the Rings?

I spent$250 in Kling credits and 9 hours re-editing the Fellowship trailer to bring that vision to life-and I'll show you exactly how I did it pic.twitter.com/IqUeBSH4H0

Free users will eventually regain the ability to generate up to three images per day, but no timeline has been provided.

Despite the restrictions, the internet remains flooded with AI-generated images in the distinctive art style of Studio Ghibli, known for films likeMy Neighbor Totoro.

The GPT-4o model has proven highly effective at recreating detailed scenes in various artistic styles, further fuelling the trend. The viral phenomenon has also sparked discussions on copyright, fair use, and AI's role in digital art.