Snap has introduced an AI-powered text-to-image model designed to run efficiently on mobile devices, generating high-resolution images in just 1.4 seconds on an iPhone 16 Pro Max. Unlike cloud-based systems, this model operates entirely on the device, reducing costs while maintaining impressive visual quality. The company plans to integrate it into Snapchat's AI Snaps and Bitmoji features in the coming months.

By developing its own AI model, Snap aims to provide users with more advanced creative tools while lowering operational expenses. The move aligns with a broader trend among tech companies investing heavily in AI to enhance their platforms. Previously, Snap relied on external providers like OpenAI and Google, but its in-house model gives it more control over future innovations.

Snapchat's AI investment highlights the growing competition in mobile AI technology, with major players racing to deliver faster and more efficient features. As the company prepares to roll out these new capabilities, it remains to be seen how they will shape user experiences and engagement on the platform.