Google has begun rolling out new AI features in Search, introducing AI-powered phone calling to help users gather business information instead of contacting places manually.

The service, free for everyone in the US, allows people to search for businesses and have Google's AI check pricing and availability on their behalf.

Subscribers to Google AI Pro and AI Ultra receive additional exclusive capabilities. These include access to Gemini 2.5 Pro, Google's most advanced AI model, which supports complex queries such as coding or financial analysis.

Users can enable Gemini 2.5 Pro through the AI Mode tab instead of relying on the default model. Google is also launching Deep Research tools through Deep Search for in-depth investigations related to work, studies, or major life decisions.

Rather than rolling everything out all at once, Google is phasing in the features gradually. AI-powered calling is now available to all Search users in the US, while Gemini 2.5 Pro and Deep Research are becoming available specifically to AI Pro and AI Ultra subscribers.

With these updates, Google aims to position Search as more than a simple information tool by transforming it into an active digital assistant capable of handling everyday tasks and complex research instead of merely providing quick answers.