After releasing their NFT, Coca-Cola launched a limited-edition beverage called Coca-Cola Y3000, designed to taste like the future. The new drink is part of Coca-Cola's ongoing experimentation with limited-edition flavors to keep customers, especially younger ones, excited about the brand. With these creative tastes, the company's Creations platform hopes to appeal to younger consumers becoming more health-conscious and turning away from sugary drinks.

To create the Y3000 flavor and packaging, Coca-Cola used artificial intelligence (AI). They first gathered insights from people about flavors associated with the future and then used AI to determine flavor pairings and profiles. The Y3000 packaging, with its Y2K-inspired aesthetic, funky bubbles, pink and blue colors, and a pixelated logo, was also developed using AI-generated images.

Although it has a unique twist, the Y3000 drink primarily tastes like conventional Coca-Cola. It is available in zero and complete sugar varieties and will be sold for a limited time at the same price as regular Coke. Customers can scan a QR code on the Y3000 package to access the Creations website and explore online experiences related to the future.

In addition to the Y3000 launch, Coca-Cola has collaborated with luxury streetwear brand Ambush to create a limited-edition capsule collection, adding a fashion element to appeal to younger consumers. This collaboration aligns with Coca-Cola's strategy of engaging with the younger generation through various partnerships and collaborations.

Overall, the launch of Coca-Cola Y3000 showcases the company's commitment to innovation and meeting changing consumer preferences. By utilizing AI to develop flavor and packaging, Coca-Cola aims to create a product that appeals to the younger generation. The partnerships with Ambush and other brands further demonstrate Coca-Cola's adaptability to trends and willingness to experiment with new ideas.