Every country, city, industry, and business is becoming digital in order to leverage the unprecedented opportunities possible from rapidly expanding connectivity around the globe.
Digitization requires customers to rethink their business, operations, and technology strategies. Cisco's research, along with countless business experts, forecasts that 40% of today's leading businesses will be displaced by competitors disrupting the market with new approaches- digitization is an imperative for business survival.
I am excited about today's announcement of Cisco's Digital Solutions for Industries. This showcases our unique approach to help customers capture the promise of digitization.
Digital transformation necessitates a combining of business and IT strategy that connects everything, embraces analytics, and takes a holistic approach to data security that spans technology and operations. According to the 2014 Digital Transformation report by the Altimeter Group, 88% of companies report undergoing a digital transformation - however, only 25% have mapped the digital customer journey and have a clear understanding of new or under-performing digital touchpoints.
A Solution Framework for the Digital Journey
Digital transformation (or, digitization) is complex. There are many challenges along this journey, some of which include:
Cisco has developed a framework for addressing the challenges the digital journey presents. This framework successfully addresses the obstacles to digital transformation that will enable customers to achieve the results needed to survive and thrive as a digital business.
Click to EnlargeHere's a brief explanation of the framework and how Cisco products and solutions are uniquely positioned to address customer requirements.
Cisco's Digital Solutions for Industries
Cisco has a robust portfolio of industry solutions where digitization provides critical value.
The Manufacturing, Transportation, Utilities, and Oil & Gas industries have been evolving for quite some time. Now, for the first time, organizations in these fields have the opportunity to integrate digital capabilities across all business operations. They can break down information siloes, optimize operational performance, and get access to the information they need to innovate, all the while mitigating an ever-increasing number of risks.
Cisco's digital solutions for industries connect machines, assets, and people across the business. With these proven industry-specific architectures and technologies, companies can digitize data in an integrated way. They can generate insights, transform processes, and optimize operational performance. Additionally, companies can access the information needed to make better decisions faster.