Perplexity has announced Comet Plus, a new service that will pay premium publishers to provide high-quality news content as an alternative to clickbait. The company has not disclosed its roster of partners or payment structure, though reports suggest a pool of$42.5 million.

Publishers have long criticised AI services for exploiting their work without compensation. Perplexity, backed by Amazon's Jeff Bezos, said Comet Plus will create a fairer system and reward journalists for producing trusted content in the era of AI.

The platform introduces a revenue model based on three streams: human visits, search citations, and agent actions. Perplexity argues this approach better reflects how people consume information today, whether by browsing manually, seeking AI-generated answers, or using AI agents.

The company stated that the initiative aims to rebuild trust between readers and publishers, while ensuring that journalism thrives in a changing digital economy. The initial group of publishing partners will be revealed later.