MIPS, a long-established Silicon Valley company, has revealed a shift in its strategy to focus on designing chips for AI-driven robots.

Once known for competing with Arm Holdings in computing architecture, MIPS now aims to create specialised chips for sensing, decision-making, and controlling robot movements.

However, move like this one comes as the demand for robotics technology, particularly in areas like autonomous vehicles, grows rapidly.

MIPS' decision marks a major transition from licensing its technology to designing its own chips. Chief Executive Sameer Wasson stated that the company would initially target the automotive industry, with plans to have technology integrated into cars by 2027.

Despite focusing on chip design, MIPS intends to continue licensing its technology to other firms.

This strategic pivot is expected to position MIPS as a key player in the robotics sector, particularly as AI continues to revolutionise industries.

Although MIPS is not transitioning into a full-fledged silicon company, its decision to develop tangible, working chips is aimed at providing greater confidence to potential customers and partners.